IKEA Introduces New Pet Line To The United States And We Are "Lurvig" It


No-frills, simply fabulous furniture store IKEA has taken its furniture line offerings to the next level–introducing to the The Lurvig pet product line.

Pet lovers will no longer go to Ikea for the affordable (and very hackable!) furniture or Swedish meatballs. Well, they will, but that won’t be all they go for.

IKEA has now shown the United States another line they’ll have to know the name of by heart, and this line is just for four-legged, furry friends.

The Lurvig line launched in the United States this month, and is full of cat and dog products you absolutely must have. Yes, must. You know you can’t resist anything IKEA! Particularly from the Lurvig (for shaggy) line! Best? Even IKEA knows how you want their things so much because they are so versatile and can be easily integrated into your life with their other products, and that’s what they did with the Lurvig line.

The new cat scratch mat has sewn-in straps that make it double as a protective covering for your table legs. You simply wrap it around and voila! A piece of furniture you won’t mind your cat scratching at with all her might! Knowing cats love to curl up in small places, Ikea created many, most which integrate nicely with most of IKEA’s clean, modern lines. For dogs, IKEA has open beds with cushions and even slow-feed bowls (because dogs and food patience are not always hand-in-hand!).

Veterinarians helped ensure the line was not only cool but what was good for pets as well. All cushions and pillows for both cats and dogs are machine washable (yes, they know that you also want things that are easy to keep clean!) and will have your pet loving the Lurving line for a long time!

Lori Ennis

Lori Ennis is a wife, mama and friend to all animals. A self-confessed “Hot Mess,” she lives wherever the Marine Corps takes her husband. Currently, that’s Maryland with her very spoiled Labrador Retriever-mix rescue pups and a ton of saltwater fish just tanking around. Lori’s family has fostered dogs for years, mostly Golden Retrievers, and knows no home is complete without an animal buddy (or seven)!


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